And not just in a creative sense, though we do a lot of creative work. Sometimes we need inspiration to come up with ways to meet a deadline. Sometimes we need inspiration to sweet-talk an SME into making our projects higher-priority. And yes, sometimes — often — we need an inspired way to present information, create a framework for practice, or motivate people to change their behavior.
I like what he has to say about pulling your inspiration from people in fields other than your own. As important as it is to commune with fellow practitioners in my field, I think I expand my horizons in a different way when I go outside and see how non-IDs solve their problems. It’s often surprisingly applicable.