That’s when I turn to games, movies, and TV for inspiration. Personally, I don’t think what makes for good drama in these disciplines is all that different from what creates truly memorable learning experiences. I’ve seen no evidence that people turn off their BS detectors when they sign into the LMS.
Along that train of thought, here’s a letter from David Mamet to the writers of The Unit, about creating good television. Warning: Strong language abounds.
Enjoy.